P&G has a new campaign — Lead with Love. The company says it commits to 2,021 Acts of Good in 2021, and aims to inspire millions to follow suit. 

The campaign unites P&G’s longstanding and ongoing Citizenship efforts of Community Impact, Equality & Inclusion, and Environmental Sustainability.

Take a look at the film below, “Emotions,” which invites everyone to make 2021 the year we all come together to do more and do better.

The film will be shown online during the pre-show for the Global Citizen Prize on December 19th, and available via Global Citizen social channels immediately afterwards. The Global Citizen Prize will broadcast in the U.K. on Sky One at 7pm GMT on Monday 21st December.

P&G and its brands will make their next wave of donations for Covid-19 relief including health, hygiene and cleaning products, PPE and financial support worth tens of millions of dollars as the first “acts of good” for 2021.

David Taylor, P&G Chairman of the Board, President and Chief Executive Officer, says: 

“P&G people believe we have a responsibility to society, and we will continue to step up and step forward to use our reach and resources to be both a force for good and a force for growth. As the world turns to 2021, P&G is committing to lead through acts of good that will have a lasting, positive impact on people and communities around the world.”

Pantene Strives To ‘Do’ Better in 2021 

P&G is mobilizing the power and reach of its trusted brands to deliver on its commitment of 2,021 acts of good. 

Pantene will continue to leverage its voice to remove cultural or social biases about hair that prevent people from expressing their true identity, through campaigns such as #HairHasNoGender in Europe.

In addition to equality and inclusion, Pantene is also committed to reducing its footprint, including providing water-efficient products and waterless product innovation to help preserve and protect natural resources.

Marc Pritchard, P&G Chief Brand Officer, says:

“2020 has brought clarity to what matters and to the role that businesses and brands must play in society. With advertising that reaches people worldwide, we are choosing to use our voice at P&G and the voices of our brands to spark conversations, open hearts and inspire people everywhere to take action and to lead with love.”

Under the Lead with Love campaign efforts, P&G will further grow the reach and impact of positive actions. By focusing on local communities, equality and the environment, shaped by the love and compassion we have for each other, we will continue to build a better world for the future.

 

 

 

 

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A post shared by P&G (Procter & Gamble) (@proctergamble)